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"While, in most cases," he continues,"public relations professionals must modify somebody's behavior if they are to help you reach your goals, happily, it can be done and done well. But you must keep your eye on the end-game and monitor how well the behaviors of your key audiences track against the behavior modification goals you set at the beginning of the program. That way, you KNOW if you're getting your public relations money's worth."
Kelly has labored in the public relations vineyards on behalf of employers and agency clients in the soft drink, petroleum, shipbuilding, automotive, distilled spirits and chemicals sectors, and even in the White House where he was director of public affairs for President Ford's Inflation Summit initiative.
His experience includes strategic planning for both corporate public relations and government public information operations. This typically required him to work with, and oversee communications tactics including investor relations, opinion surveys, issue management, media relations and publicity generation, speech writing, crisis management, corporate contributions, company publications, legislative communications and news conference activity.
Kelly holds a Bachelor of Science degree from Columbia University, major in public relations and was director of public
relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.;
VP-Public Relations, Olin Corp.; VP-Public Relations, Newport
News Shipbuilding & Drydock Co.; director of communications,
U.S. Department of the Interior, and deputy assistant press
secretary, The White House.
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