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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Friday, March 26, 2004

Harvard Business Review on Customer Relationship Management
Authors: Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill, C. K. Prahalad, Venkatram Ramaswamy, and Patricia B. Seybold
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The CRM Handbook: A Business Guide to Customer Relationship Management
Author: Jill Dyché
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The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Author: John G. Freeland
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Author: Michael Gentle
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A Practical Guide to CRM
Authors: Janice Reynolds and Jancie Reynolds
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Authors: Paul Greenberg, Don Peppers, and Martha Rogers
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
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Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)
Author: Bryan Bergeron
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Authors: Bernd H. Schmitt and Bernd Schmitt
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Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
Authors: Stanley A. Brown, Moosha Gulycz, and Stanley Brown
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Friday, March 26, 2004

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