Press releases are essential to getting information about
your business to as many people as possible.
Press releases are essentially providing information to news
editors about your business. A press release is a short who,
what, where, when, why and how the
information about your business would be interesting to their audience.
When you are writing a press release think of the first
paragraph of a newspaper article. The first paragraph provides the basic
information about the article, so that readers can know at a glance if the
article is worth reading.
Getting your press release to the attention of editors, and
reporters is essential to gaining valuable word of mouth advertising for your
business.
So how do you know what is significant enough for a press
release?
A newsworthy event would be the release of a new web site,
product, service; receiving a major award, or review from a publication; major
customer acquisitions; major employee hiring ,and promotions; corporate
milestones, and more.
As a part of the press release, you should include important
contact information, and a web address to where editors, or reporters could go
to find out more information about the product or service. This will allow
editors to find out more information through the web site, since a web site will
allow for more detailed information than is suitable for the press release
itself.
In the footer includes a short synopsis of your company
similar to "XYZ Corporation is a leading global manufacturer of widgets,
based in Boulder, Colorado."
