When you are trying to come up with keywords for your
site, it is important to realize that no matter how vivid your personal
imagination is there is no way that you will be able to think of every
keyword which visitors may attempt to use to find your web site.
This is why it is important to utilize everything that you have at your
disposal to brainstorm as many keywords as possible.
Starting with the list of keywords which you were able
to think of perform searches on them in the major search engines, then
take a look at the keywords which your top ranking competitors are utilizing
on their site.
Look in your server logs (or a traffic monitoring service,
such as provided by
HitsLink) to find out which keywords visitors are already utilizing
to find your site. Some of the keywords in the server logs are
not the combinations which you had specifically entered but combinations
of the keywords which you used, specifying these combinations implicitly
could help you to achieve a higher ranking for those keywords.
Utilize a service such as WordTracker
for brainstorming from actual search engine user searching patterns.
WordTracker
can analyze the search frequency of the keywords which are on your list,
find hundreds of other related search terms for you to target, and to
rank the keywords based on the search popularity of the keywords.
Keep in mind that brainstorming for keywords is an
exercise in the practice of more heads are better than one, the more
ways that you can think of to find out which keywords visitors are using
to find sites related to your site. There is no way that one person
alone could come up with every possible keyword that their visitors
could use to find their site, this is why implementing a regular brainstorming
strategy is imperative for attempting to level the playing field in
internet marketing.
