Submitting your site to the search engines is probably the
one most crucial step in the internet marketing process. The major search
engines account for the majority of traffic which comes to a web site, so
ensuring that your site is submitted to the search engines, and submitted to the
search engines properly is extremely important.
Most of the major search engines provide a free submission
form on their site, which can be used to manually submit to their search engine;
however the majority of the major directories charge a fee for the evaluation of
a web site for inclusion. For more information on the differences between
search engines, and directories, see the article on
Search Engines,
Directories, and Free Links Pages.
Search engines can take anywhere from a couple of days up to
months from the time of submission until the listing is actually available in
the search results of their visitors. This is an important fact to keep in
mind when submitting your site, because if you continually resubmit your site
because you can't find it in their search results, you could incorrectly be
labeled as attempting to spam the search engine.
Resubmitting to the major search engines should be no more
frequent than once a month, and in most cases only one page within a domain
should be submitted at a time, while some search engines don't penalize for
deeply submitting a site, some may treat deeply submitting a site as attempting
to spam the search engine.
